Content Is King - Not
Once again Carlo has a post with some very pertinent points. In this post, Carlo interviews Dean Hunt who talks about his Buzz Marketing and gives pointers for success on the Web.
I have to say, I totally agree with both Carlo and Dean on this post. While quality content is important, without marketing and presence, you will struggle to succeed. If you really want to see an example of how effective marketing is, see my post on Paris Hilton and what she can teach you about marketing.
While Dean doesn’t tell you how to perform Buzz marketing, he mentions his book which is coming out soon, where he details buzz marketing on a budget of zero. If you think this isn’t possible, you;d be very wrong. I practice zero dollar marketing in the offline World, and it is amazing how successful you can be.
Probably the best bit of advice is to not be concerned with what people say or think about you. After all, if you want to be a ProFlogger, you have to step out of your comfort zone a little. The road to becoming a ProFlogger is littered with the bodies of failed Floggers.
If you want to achieve some Floggerdom yourself, check out Flogger Friday.
Don’t forget to stay up to date with all the latest flogging news.
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